Let’s talk about one of the easiest ways to boost the perceived value of what you sell—without changing the service itself.
Spoiler alert: It’s all in the packaging.
Right now, too many service providers are selling themselves short by selling hours or tasks:
❌A “2-hour consult”
❌A “10-page website” build
❌A “5 coaching sessions” pack
Here’s the thing: your clients don’t actually want sessions or hours. They want results. Transformation. A clear before-and-after.
When you package your service around a desirable outcome, instead of raw deliverables, it makes your offer feel more valuable and easier to say yes to.
Growth Hack: How to make your offer feel premium 🧠
Here are five quick steps to repackage your service and increase it’s perceived value:
1) Start with the end result 🎯
Ask yourself: what does your client actually want? Sell that outcome.
👉 “Launch your brand in 30 days” feels clearer and more valuable than “Brand strategy + 3 design drafts.”
2) Bundle what’s needed, not everything you do 📦
Include only what supports the result—no need to list every tool or call.
👉 Think in phases: discovery, action, delivery, support.
3) Give it a name 🏷️
A named offer feels more like a proven solution and less like a custom quote.
👉 “The Website Fast-Track” sounds more exciting than “Custom website build.”
4) Price it by the package, not by the hour 💰
Pricing by the hour makes people do math. Packages make people make decisions.
👉 It shifts the focus from time to transformation.
5) Show the process and what’s included (without overwhelming) 📋
Use simple language to describe what’s included and what results to expect.
👉 Think “What’s in it for them?” not “What do I need to explain?”
Tweet of the Week 🐦
Albeit a short Tweet, I can’t understate how important it is to be scheduling a call at least once/week with a customer to discuss how they’re using your product or service, why they’re using it, and what brought them to you in the first place. The insight you gain from his strongly shapes your messaging and advertising to make sure you’re speaking to your audience in the right way.
Link Love ❤️
👉 Suggest reading: 100M Offers by Alex Hormozi
👉 13 Examples of Productized Serviecs
👉 How to Add Value to Your Product Without Raising the Price
👉 Try our free 14-day trial of Book Like A Boss!
That’s a Wrap 👊
If you’ve been feeling like you need to lower your prices to stay competitive—don’t. Just repackage your offer around the result, not the effort.
Need help naming or structuring it? Hit reply and I’ll help you brainstorm.
~ Justin and the BLAB team
