Let’s face it: standing out in the crowded world of service-based businesses isn’t easy. But there’s one strategy that can position you as an expert, build trust, and bring in a steady flow of clients.
It’s content marketing.
By sharing valuable content, you prove to potential clients that you’re the go-to person in your industry. It’s like giving your audience a taste of what you can offer—leaving them hungry for more.
Today, I’m breaking down 5 content marketing tips you can use to build your brand, and generate leads and sales. Let’s dive in!
Growth Hack: 5 content marketing tips to grow your service business 🚀
Whether you’re just starting or want to refine your strategy, these tips will help you make the most of your content marketing efforts:
1. Know Your Audience Inside Out 🎯
Great content starts with understanding who you’re talking to.
Action items for you: 👇
- Identify your ideal clients: Who are they, and what problems do they need solved?
- Research common questions they ask. Use forums, social media groups, or even surveys to get insights.
- Tailor your content to address their specific needs and goals.
2. Create Evergreen Content 🕰️
Focus on content that stays relevant over time.
Here’s how: 👇
- Write blog posts answering FAQs your clients often ask (e.g., “How to Choose the Right [Service]”).
- Make tutorials or guides that highlight your expertise and help clients solve common problems.
- Repurpose these pieces into social media posts or email campaigns to maximize their value.
3. Show, Don’t Just Tell 🎥
Visual content is king—use it to your advantage.
Steps to take: 👇
- Share before-and-after photos or videos to highlight your results.
- Create short video tips or demonstrations to engage your audience.
- Use platforms like Canva or Visme to create polished visuals that catch attention.
4. Add a Personal Touch 🫶
Clients want to connect with the person behind the business.
What you can do: 👇
- Share your story: Why did you start your business? What drives you?
- Post behind-the-scenes content to show your process and build trust.
- Be authentic in your tone—write like you’re talking to a friend.
5. End Every Piece with a Clear Call-to-Action (CTA) 🚨
Don’t just share great content—tell your audience what to do next.
Here’s how: 👇
- Include CTAs like “Book a free consultation,” “Download this free guide,” or “Subscribe for more tips.”
- Make it easy for clients to take the next step by linking directly to your booking system or contact page.
- Test different CTAs to see what drives the most engagement and conversions.
Tweet of the Week 🐦
I love Winston’s take on taking action - think less, act more. Be impulsive. Because it’s always easier to ask for forgiveness than for permission.
Link Love ❤️
Here are some resources to dive deeper into content marketing:
👉 The Beginner’s Guide to Content Marketing
👉 The Epic Guide to Content Marketing for Service-Based Businesses
👉 20 Creative Ways to Repurpose Content
👉 Try our free 14-day trial of Book Like A Boss!
That’s a Wrap 👊
Content marketing is one of the smartest ways to attract clients who already trust your expertise. With a clear strategy, your content can work for you 24/7, driving leads and sales while building your reputation.
So, start sharing what you know—and watch the results roll in!
