You’ve set up your booking page. It looks amazing. You have the FAQ sheet to squash objections. Photos and videos to showcase your brand identity. You have killer testimonials for social proof. But you hear crickets.
Marketing your booking-based business in this day and age has a bit of a learning curve. However, once you get the gist of it, your booking page will be on fire, and in no time, you’ll be booked up for weeks on end.
It just comes down to finding your target audience.
It’s time to look at four ways to market your booking page if you're struggling to source the right leads to book your products and services.
Let’s get going.
#1. Leverage social media
Did you know that 58.4% of the world's population uses social media? And the average daily usage is two and a half hours.
That's a lot of people and time.
Let’s face it, social media is addictive, and many eyes are glued to it for a significant portion of the day.
This is good news for you because you can leverage social media to market your booking page and reach your ideal clients.
You can build brand awareness on social media, drive traffic to your booking page, and add value to your followers' lives. Social media is a powerful tool to utilize.
So how can you use social media to your advantage?
Here are a few ways.
- Be consistent: Have a content plan and stick to it. Post at least 3 times per week.
- Engage followers: Make sure you’re interacting with your audience and answering their questions. Create posts that creatively persuade followers to respond to you.
- Paid advertising: Paying for ads helps you target a specific audience that often includes a call to action button. You can compellingly link your booking page URL to direct leads to your booking page.
- Offer rewards: This is a great way to increase engagement. Offer a reward in exchange for something, For example, a free consultation lucky draw for those followers that like and share your post.
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#2. Search engine optimization (SEO)
SEO is one of the most potent ways to market your booking page organically.
Because leads that find you via a Google search are actively looking for the specifics of your offer. This means these leads are in the right place, landing at your digital doorstep, inevitably causing them to convert into paying customers.
It’s important to note that SEO is a long-term marketing strategy. The biggest mistake is thinking it will work within a few weeks.
You need to work at it for at least 6 months for it to bear its powers.
SEO can seem overwhelming and complicated, but it’s highly recommended to upskill yourself, at least with the basics:
- Site speed
- User experience
- Keyword research
Read this article to help you start understanding SEO a bit better.
#3. Build an email list
Email marketing revenue is estimated to reach almost 11 billion US dollars by the end of 2023.
And for every $1 spent on email marketing, the average expected return is $42.
That’s a whole lot of cash to make.
And what better way to market your booking page than by nurturing a list of leads that want to receive your emails and hear what you have to say?
Then, when you’re ready, you can link your booking page so that the leads on your email list can book your products and services.
So how do you build an email list?
Well, you have to collect email addresses to build your list.
There are a few strategies that you can use to do this.
- Create a pop-up landing page on your website. When someone is surfing your web pages, they are greeted with a pop-up that entices them to sign up for a freebie in exchange for their email address.
- You can also create a landing page to add to your social media bio. When your followers click on the link, they’re directed to the landing page, and in exchange for their email address, they get something for free.
You can collect email addresses organically (which takes longer) or with paid advertising (which is faster but more expensive).
All in all, however you choose to build your email list, the main goal is to nurture your leads on the list to get them to book your products and services.
#4. Be available for questions
Nurture, nurture, nurture and nurture again.
And be available for questions.
When leads reach out to you and ask questions about your products, services and booking procedure, ensure you answer their queries.
This can be time-consuming, but giving leads this one-on-one attention can significantly boost your conversion rate, as they feel heard and listened to.
You may get questions from all angles and on many platforms, so stay on top.
Schedule one hour of your day to check all communication avenues on social media and email to ensure you’re responding to your leads.
If you’re not good at communication, this may be challenging. However, it’s mighty when your leads know you’re an actual human on the other side of that phone or laptop screen.
However, another nifty tool you can create on your booking page is an FAQ section in which you can answer frequently asked questions. This will squash objections and limit the amount of ‘same’ questions you get from multiple people.
In a nutshell
Learning to advertise your booking page comes with a bit of test driving. Depending on your booking-based business's industry, you need to find what works best for you and your leads.
What's important here is that you choose high-converting and effective booking pages. Start your 14-day free trial with Book Like A Boss. An easy, more powerful way to get booked.